Private label
Brand architecture

OUR PRODUCTS ARE MANY, POSITIONED IN DIFFERENT PRICE LEVELS AND WITH DIFFERENT CHARACTERISTICS, TO RESPOND TO ALL THE NEEDS OF CONSUMERS, CONTINUOUSLY EVOLVING

They are grouped into many brands and lines that represent all market sectors, from grocery to fresh foods, from pet food to personal care, from home care to frozen foods.

For example, here are some of our most important lines:

The Better from the gastronomic culture

With over 700 products, Fior fiore it will let you discover Italian gastronomic excellences, from small and large producers of the territory with a passion for deliciousness and local specialties.

Bene sì, for your well-being.

Many new products solutions intended for who chooses
a healthy diet.

Nature would choose Viviverde

Viviverde gets bigger to offer you even more organic food products that are good for you and for the environment.

Good and fair

Solidal line, the line that gives always supports the producers living in the southern areas of the world.

Good inside.

In the new products Coop there is a world of goodness And quality, in respect from the people, of the animals And of the environment.

We have given birth to a big one renovation that exalt our products .
Rethinking the COOP Products making them dynamic, fun and empathetic.

We have increased the number of references, by innovating, creating new products, opening new categories that didn’t exist before, creating, inspiring, giving new energy to the shelves.

MULTITUDE OF DIFFERENT PRODUCTS

ALWAYS
BASED ON OUR VALUES

Good inside Why safe.

Coop branded products are subjected to a certified control system which provides requirements that often go beyond what required by law. More than 8.5 million analyses, and around 25,000 sites audited, nearly 1,100 follow-up audits performed and almost 1,600 products from a controlled supply chain in the last year (2021).

Good inside Why selected.

Coop branded products all come from selected producers. They are chosen and verified through evaluations qualitative and satisfaction tests also on the part of the Coop Members who approve the final product

Good inside Why transparent.

Coop branded products are straightforward and sincere. On those from Coop’s controlled supply chain we can reconstruct the history of each product: from the origin of the raw material what you will find on the shelf of our stores.

Good inside Why ethical.

For Coop branded products we check the respect for workers’ rights, their safety, the healthiness of the work environment and we oppose discrimination of any kind.

Good inside Why ecological.

Coop branded products are committed to respect the environment also thanks to methods more sustainable production. In 2021, thanks to recycling and reuse choices out of 467 Coop products, we saved about 580 tons of packaging material, using more than 3,100 tons of plastic recycled.

Good inside Why convenient.

Coop branded products guarantee excellent quality value for money and contribute defend your purchasing power. Without forgetting principles such as ethics and sustainability, so that the final price is right and convenient for everyone.

COOP ITALIAN FOOD SPA
via del Lavoro, 6/8
40033 Casalecchio di Reno Bologna - Italy
+39 051 596111
info@coopitalianfood.com

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Private label Brand architecture