Private label
Brand architecture

We designed for the Italian consumers more than 4,500 Coop-branded products to meet the changing need of demands of the market.

Discover all the product lines and find out what makes each product line unique!

The Core line

The necessary balance between quality and price. The main answer to consumers demand for food and non food products.

Green and organic products

Organic food products free from aromas and tropical fats, non food ecological products manufactured in a sustainable way.

Premium line

The best of italian gastronomic culture and Italian regional specialties.

Fair trade products

The necessary balance between quality and price. The main answer to consumers demand for food and non food products.

Healthy food

 Healthy products for a diet with specific needs:
- The "functional" ones are enriched with ingredients capable of performing a specific action.
- Those "free from" are without those ingredients that are eliminated by necessity or choice, such as gluten-free, without yeast and without lactose.

Full traceability.
Quality across the entire production chain

Origine is our line of products from major production chains, such as oil, meat or milk. Thanks to a certified QA system applied to the production chain, we can tell the story of our products and guarantee full transparency from the raw materials to the supermarket, day after day.

Baby food

Fair trade products to support producers in the most disadvantaged areas of the world.

Petfood line

Coop offers to petfood the same attention, in terms of controls and safety, which reserves to all of its products.
The Special Friends range contains no dyes or preservatives, all products are "Cruelty Free" and have a guaranteed quality standard.

Home baking products

A complete proposal of mixtures, preparations, yeasts, starches, decorations and other ingredients that makes it easy and quick to prepare fabulous recipes.

Household products

A complete proposal of mixtures, preparations, yeasts, starches, decorations and other ingredients that makes it easy and quick to prepare fabulous recipes.

Personal care

Products for the daily well-being of the whole family and specific and effective solutions for beauty, with product formulations chosen and defined with our scientific partner.
IO Coop is covers the main needs of hygiene and beauty like cleansing or shaving and IO Coop Advance meets specific needs for hair treatment or facial products.