Skip to main content

The Coop
Brand values

Our private lable encompasses the mission of Coop Italy: to offer quality products at the right price, thus looking out for our consumers while protecting their purchasing power.

We provide a complete assortment, able to meet the needs of those who care about health and wellbeing, as well as those who are concerned about respecting man and the environment but still want to enjoy goodness.

Coop products cover every merchandise category, including: packaged foods, fresh & frozen, meat, dairy, produce, household & cleaning, textiles and health & beauty.

These are our values

  • GOOD
  • SAFE
  • ECOLOGICAL
  • ETHICAL
  • CONVENIENT
  • TRANSPARENT

GOOD

Coop products must be good. All products are approved by our members. “Approved by the members” started in 2000. To date, it has engaged more than 500,000 members for a total of over 2,600 tested products.

SAFE

Coop standards are often more restrictive then those required by law. Coop products are the result of a careful selection of suppliers and a rigorous control system.

ECOLOGICAL

Respect for nature and environmental sustainability drives the development of the Coop Product.

ETHICAL

The protection of labour and human rights is the basis of our ethical code. We promote a development model that respects both human and workers’ rights.

CONVENIENT

For us at Coop, “value for money” means putting together affordable prices and safety, ethics, environmental sustainability, as well as goodness and transparency. We offer top-quality branded products at the best prices.

TRANSPARENT

We have always striven to ensure transparency. It’s possible to know the origin of most all raw materials used in Coop products.